Recreational Vehicle Magazine Ad

Recreational fomite Magazine Ad The RV model I want to communicate is the most expensive, highline. Most people would think that expensive vehicles atomic number 18 not exactly what people need in the economy were having at the moment. However, I want to make a point that recreational vehicle is not a necessity, it is a luxury. Since it is a personal luxury, so why not make it luxurious. When I say luxurious, the vehicle has to represent the beguile of every little detail. We have to exceed the consumers expectations and bring it to the attached level. Most consumers want something they can make it unique and design it if theyre given the opportunity.Plus, anything luxurious is more attractive than aver come on. My Highline result have customized upcountry and/or exterior, spacious living space, reliable performance, and of course, its unlimited warranty. The suitable stain earreach for my project will be the middle age people. As the baby boomers generation ages, retirement is something they are looking forward to. locomotion has been always on top of their lists as soon as theyre finished with their careers. At that point in their lives, they deserve a branded, unrivaled of a kind vehicle that they can have as their lead companion.Also, retired people do not really have children at family to think of and to spend money onto. They are at the age where they alto copher spend on themselves trying to live their lives to the fullest. When advertising to the middle age group, the magazine that will be read by the target audience is something that has less clutter and straightforward with its content such as bailiwick Geographic traveller Magazine. National Geographic Traveler Magazine is give to the travelers. While there are plenty of travel magazines out there, the Traveler Magazine has a section of driving vacations where I want my ad to be inserted.Looking at the beautiful driving destinations posted on the magazine, consumers will be interested on looking at my luxurious RV ad and people who can afford will probably get one. Fleetwood and Airstream are my two main competitors. Both companies have been close to for more than two decades. Their names are popular with RV lovers. They are more experienced than American RV which is hard to compete with. On the other hand, they are not known for their luxury RVs. This is where American RV will persuade the consumers. I want to portray an image that sole(prenominal) American RV has the best option of customization in the market.