Journal Report Essay Example | Topics and Well Written Essays - 1000 words

ledger Report - Essay Examplea) Truthfulness does not only stating the facts. Being truthful meant avoiding slanting the facts to frame a false and an inaccurate impression out of the actual facts. This is principle is crucial to dispel the contradict connotation about the PR profession. b) Authenticity meant being true to the profession. As differentiated from truthfulness, the PR practician must de mark the craft with lofty objectives aside from the self- come to of its client. It meant practicing the profession with utmost integrity that the telephone receiver of information conveyed by the practitioner should benefit those who receives it. c) Respect- meant the placing of proper value or importance to the public who bequeath consume the information that the PR practitioner will dispense. It meant that in the practice of the craft, an ethical PR psyche should strive to provide better choices among its audience and to foster understanding instead of misinformation. d) Equit y meant the fair practice of the PR profession. It meant that a PR professional should not take advantage those who are in a less privilege situation in advancing its PR objectives. e) Social responsibility just alike any job, the PR profession must be exercised with a sense of fond responsibility. This means winning into consideration the common uncorrupted of the public at large as the PR person exercises his or her profession. It also means serving not only the interest of those who have, but also should serve the interest of those who have less in society. 2. Functions of PR I am interested with I am rattling much interested with the societal function of human beings Relations. It is the function of Public Relation that deals with the public at large that includes functions such as consumer dealings and marketing communication. I find this specific function of Public Relation that deals with the public a very exciting job because I am in a position not only to dispense news and information, but is also empowered to shape the office of view, perspective and opinion of people about the product and organization I represent. When the above ethical principles is co-ordinated in the practice of the craft, the PR profession can become a potent force for good which can foster understanding and goodwill not only about the product and organization I represent but also on issues between people. 3. What is the significance of the article to the fields of public relations? The article discussed how the relationship between journalists and PR professionals are shifting from a love-hate relationship to a much cooperative environment because of the introduction of new engineering science. The traditional relationship of the two has been characterized as adversarial with the PR professionals eer seeking the journalists and the journal was able to explain how this was turned around. This is significant because the literature explained how the emergence of tech nology and its platforms such as blogs, twitters, social networking and LISTERV(e-mail list management software system), HARO (help a reporter out, a social networking site for journalists asking for sources for their stories) was able to transform the formerly distrustful relationship between the journalists and PR practitioners. 4. What is the sign